Daily Cleansing
Custom formula and positioning direction
Complete category guide
Plan Your Private Label
Cleanser Line
Review shared capabilities, product formats, target-product requirements, texture options, packaging, MOQ and development process in one place before choosing a specialized format.
Capabilities
Build Around Your
Target Benefit
Makeup Removal
Custom formula and positioning direction
Low-pH Care
Custom formula and positioning direction
Pore Care
Custom formula and positioning direction
Sensitive Skin
Custom formula and positioning direction
Oil Balance
Custom formula and positioning direction
Hydration
Custom formula and positioning direction
Exfoliation
Custom formula and positioning direction
Explore by format
Select Your Cleanser Category
Each focused page contains its unique development considerations and representative formula concepts.
→01
Cleansing Foam
Cushioned foam cleansing with adjustable density and after-feel.
Explore Cleansing Foam →→02Cleansing Gel
Low-pH gel cleansing with fresh rinse and reduced tightness.
Explore Cleansing Gel →→03Cleansing Oil
Oil-based makeup and sunscreen removal with controlled emulsification.
Explore Cleansing Oil →→04Cleansing Balm
Solid-to-oil transformation for makeup removal and massage slip.
Explore Cleansing Balm →→05Micellar Water
No-rinse or easy-rinse cleansing water for light makeup and daily refresh.
Explore Micellar Water →Project foundation
Target Product &
MOQ Guidance
Target Product Requirement
A physical benchmark helps the laboratory understand texture, absorption, spread, fragrance, finish and overall product experience.
MOQ Guidance
A common starting point for many skincare projects is 5,000 units per SKU. Final MOQ depends on formula, packaging, decoration and testing.
- Final quantity follows component review.
- Special materials may require higher minimums.
- Multi-SKU projects should be planned together.
Packaging
Packaging That Matches
Formula & Use
Components are reviewed against viscosity, dose, formula sensitivity, brand position and supplier MOQ.
Pump bottle
Foaming pump
Tube
Balm jar
Flip-top bottle
Travel size
Development roadmap
From Brief to Production
Brief & Benchmark
Define product, market and sensory direction.
Formula & Sampling
Develop samples and refine feedback.
Packaging & Testing
Confirm components and required tests.
Production & Export
Coordinate manufacturing, QC and shipment.
Cleanser FAQ
Common Development
Questions
What information should I prepare first?+
Share your target format, benchmark, market, texture, packaging, quantity and launch timing.
Can formula and texture be customized?+
Yes. The formula direction and sensory profile are refined within stability, safety and manufacturing limits.
How long does development take?+
Many projects require approximately three to four months, depending on testing, packaging and revision rounds.
Do you support packaging sourcing?+
Yes. Suitable components are coordinated around formula compatibility, decoration and supplier conditions.
Start your project
Develop Your Custom
Cleanser Line
Share your benchmark, concept, quantity, packaging idea and target market. We will review the brief and recommend the next step.